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A dotted border placed underneath will separate each article field. Again, borrowing the design attributes already laid out in my blog, The Pet Anthology, I create the heading using Museo Sans, drag and drop the main image and copy in the article text. I then gather the content that will be featured in the week’s newsletter. I created another rectangle that’s 600px wide under the header and extended it close to the bottom of the page. The fonts I used were: Slab Tall X for the words Pet Digest, Champagne & Limousines for the words Our Weekly Bundle, and Learning Curve for the. With some minor revisions to the text, the newsletter looks like this: From there, I grab the name and slogan and copy them into the email newsletter template, as well. I start by opening up the psd of the blog header and copying the mascot over into the email newsletter template. I’m going to retain the look and feel while making only slight modifications. The above image is the header of the blog, which I also created in Photoshop. Since the branding on my blog has already been established, choosing the fonts, color, and graphics of my newsletter is easy. The goal is to keep interested readers up-to-date with the latest goings on through a weekly bundle. In this tutorial I’m creating an email newsletter called The Pet Digest to complement my new blog, The Pet Anthology. To improve accessibility, always include a link to view the email newsletter in a web browser.
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Some email clients might not download images by default. It’s important to give people plenty of options for viewing your email newsletter.
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I added this notice to the top of the newsletter using the Myriad Pro font, 10pt size:Įmail not displaying correctly? View it in your browser. Allow the User to View the Email in the Browser of their Choice I filled it with white and positioned it in the center of the document.ģ. Then I created a container 600px wide to house the main content. Be sure the color mode is RGB.įor this newsletter example, I filled the background layer with a light gray. Open up Photoshop and create a new document with a width of 800px, a height of 1000px and a resolution of 72dpi. This is the size of an average “preview pane” in most desktop email clients.
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This will prevent horizontal scroll bars, which pop up when you don’t use the full width of the screen.ĭesign your newsletter with a width of around 550 to 600px and make sure the important information is within the top 300 to 500px. If you don’t know the difference, this article should clear it up. Getting Started: Newsletter Size and DimensionsĪs a general rule, it’s best to start your newsletter formatting with a fixed width instead of a fluid/liquid layout. When it comes to email newsletter design and layout, there are some best practices to follow.
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How to Create a Newsletter Design in 7 Steps To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. It offers readers exclusive information they could not get anywhere else and then calls on them to click, buy or subscribe. It’s a way to engage people and get them to take an action.
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How Do Email Newsletters Work?Ī good email newsletter is not an update of company news. Just remember, good email campaigns are tailored to your needs as well as to the needs of your users. You can even boost your social following or traffic to your site. You can connect with customers through helpful tips and information. You can use it to drive sales through featured products and coupons. The purpose of an email newsletter depends on your business. If you’re a content site, your newsletter includes an enticing headline for each new article to get users to click over to your site and read more.Īs long as you’re offering content that your customers or users find useful, you can leverage email newsletters to keep your brand fresh in their minds. If you’re a business like Sephora, for example, your newsletter invites customers to read about makeup tips, gives them a sneak peak at new products and probably offers a coupon. It’s a cost-effective way for brands to communicate with their users or customers. You’ve probably seen an email newsletter in your inbox before. Here’s a link to the post on coding an email newsletter. I’m going to walk you through how to create an email newsletter template in Adobe Photoshop, and we’re going to be using some design patterns that I’ve found very effective.Īfter you’ve completed the design process, you’ll be ready to build this newsletter template for your own business. Newsletters can be a goldmine when done right. Think about it, you have a list of folks that have already asked to get updates from you. Email generates more revenue than any other marketing channel. If you want to reach potential (and existing) customers, newsletters are your best option.
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